Longchamp, the French luxury brand, has collaborated with the Robert Indiana Legacy Initiative to create a limited edition collection featuring Robert Indiana’s iconic LOVE artwork on its signature Le Pliage® bag. Robert Indiana’s work has been in focus in New York in recent weeks with the LOVE sculpture and his 0-9 works being featured at Rockefeller Center, followed by the Longchamp x Robert Indiana collaboration being unveiled a few blocks away at the flagship Longchamp store on Fifth Avenue.
The Longchamp x Robert Indiana collection brings together an iconic French brand with an iconic American artist to create what is quite literally wearable art. It is a great intersection of fashion and art, which has been on display a lot recently in New York City which has featured the collaboration of Louis Vuitton with the artist Yayoi Kusama, or Bulgari’s celebration of 75 years of its iconic Serpenti collection.
Robert Indiana LOVE artwork, with its bold, colorful letters stacked on top of each other, has become an enduring symbol of hope and unity, and Longchamp’s collaboration with Indiana is a fitting tribute to his legacy and a celebration of his art’s enduring appeal.
The partnership between Longchamp and the Robert Indiana Legacy Initiative sees the “LOVE” motif taking center stage, reinventing Longchamp’s iconic Le Pliage bag as a canvas for Robert Indiana’s art. It reproduces Indiana’s LOVE image and his number collection, adapted from Indiana’s original artwork, on iconic Le Pliage® bags, along with clothing and accessories that have been specially designed for this collection.
Longchamp Flagship Store on Fifth Avenue
The Longchamp x Robert Indiana collaboration is taking center stage at Longchamp’s Fifth Avenue store in New York City. The store’s facade is adorned with a larger-than-life takeover featuring Longchamp x Robert Indiana. Inside, the store has been transformed into a pop art wonderland, with displays featuring Indiana’s LOVE and Number artwork and Longchamp’s iconic Le Pliage® bag. It is a feast for the eyes with the use of bright bold colors as a backdrop to the Le Pliage® bags featuring the artwork.
Robert Indiana’s work is set amidst bold bright colors that adorn the walls and floor, with accessories that celebrate Indiana’s 0-9 series.
The store is also offering LOVE postcards that visitors to the store can write on and mail from the store itself with a Longchamp x Robert Indiana mailbox within the store.
Longchamp x Robert Indiana Collaboration
Longchamp and the Robert Indiana Legacy Initiative have collaborated to create a unique and colorful collection featuring Indiana’s iconic LOVE artwork on Longchamp’s classic Le Pliage® bag.
Longchamp, a French luxury brand known for its innovative designs and quality craftsmanship, has been in the fashion industry for over 70 years.
Robert Indiana was an American artist who played a defining role in the development of the Pop art movement in the 1960s. He is best known for his iconic “LOVE” series, which is one of the most identifiable works of art globally and lives in well past Indiana’s passing in 2018. Indiana’s legacy continues to live on through the Morgan Art Foundation, which represents his estate and works to promote and preserve Indiana’s artistic legacy and to ensure that his work is accessible to future generations through collaborations such as the one with Longchamp.
Love in Rockefeller Center
Robert Indiana’s LOVE Sculpture was on display at Rockefeller Center from Sept – Oct 2023. It was a great way for the sculpture to return to the streets of New York, where it previosuly was on display at 55th Street and Avenue of the Americas till it was removed for restoration.
Longchamp x Robert Indiana at Times Square
The collaboration is being featured promionently on the billboards of Times Square with promos running on a constant loop as well.
Closing Thoughts
The Long champ x Robert Indiana collaboration brings together an iconic French brand with the work of an iconic American artist to create a collection that remains true to and is recognizable for both the artist and the brand. With bright bold colors and the classic LOVE art featured on the classic Le Pliage® bags, the collection is wearable art, especially in New York where the LOVE sculpture has been at home on the streets of NYC for a long long time.
